Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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68% of Zillennials Use Voice Technology for Daily Tasks
68% of Zillennials Use Voice Technology for Daily Tasks
February 24, 2025  |  Artificial Intelligence

Zillennials — those born between 1991 and 1999 — are using voice technology to simplify daily tasks and manage disruptions. This microgeneration uses voice assistants...

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An Ode to Malls as Gen Z Craves IRL Experiences
An Ode to Malls as Gen Z Craves IRL Experiences
February 22, 2025  |  Retail

“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen...

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75% of Zillennials Shop Both Online and In-Store
75% of Zillennials Shop Both Online and In-Store
February 13, 2025  |  Retail

Zillennials, consumers born between 1991 and 1999, are leading the charge in the digital shopping era. While they are digital natives well-versed in online shopping,...

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Zillennials Choose Access Over Car, Home Ownership
Zillennials Choose Access Over Car, Home Ownership
February 12, 2025  |  Consumer Insights

While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether....

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
January 03, 2025  |  Retail

While Amazon and Walmart take a breather and process a fresh influx of returns, we thought we’d take a look into the interplay between online...

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