Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
March 14, 2025  |  Consumer Insights

Generation Z saw the sharpest increase in the number of people living paycheck to paycheck over the past two years. The share of Gen Z...

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Facebook Marketplace Keeps Younger Users Tuned to Platform
Facebook Marketplace Keeps Younger Users Tuned to Platform
March 09, 2025  |  Social Commerce

While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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68% of Zillennials Use Voice Technology for Daily Tasks
68% of Zillennials Use Voice Technology for Daily Tasks
February 24, 2025  |  Artificial Intelligence

Zillennials — those born between 1991 and 1999 — are using voice technology to simplify daily tasks and manage disruptions. This microgeneration uses voice assistants...

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An Ode to Malls as Gen Z Craves IRL Experiences
An Ode to Malls as Gen Z Craves IRL Experiences
February 22, 2025  |  Retail

“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen...

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75% of Zillennials Shop Both Online and In-Store
75% of Zillennials Shop Both Online and In-Store
February 13, 2025  |  Retail

Zillennials, consumers born between 1991 and 1999, are leading the charge in the digital shopping era. While they are digital natives well-versed in online shopping,...

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Zillennials Choose Access Over Car, Home Ownership
Zillennials Choose Access Over Car, Home Ownership
February 12, 2025  |  Consumer Insights

While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether....

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social...

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