Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

38% of Zillennials Value Locally Sourced Retail Products

38% of Zillennials Value Locally Sourced Retail Products
38% of Zillennials Value Locally Sourced Retail Products
April 15, 2025  |  Retail

Navigating retail demands an understanding of the consumers shaping its future. Arguably, the future belongs to zillennials, a pivotal demographic. The PYMNTS Intelligence report “What...

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Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
April 10, 2025  |  Payment Methods

Credit cards remain among the most popular vehicles for payments — for both planned and unplanned expenses — and for many consumers, stretching out payments...

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From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
April 04, 2025  |  B2B Payments

Digitizing B2B payments is typically a one-way street. Businesses don’t typically revert to paper payments after embracing technological advancement. But that doesn’t mean some firms don’t...

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Zillennials Ditch Cash for Digital Wallets When Dining Out
Zillennials Ditch Cash for Digital Wallets When Dining Out
March 31, 2025  |  Digital Payments

A recent PYMNTS Intelligence report, titled “In-Store and Online, Digital Wallets and Debit Are Zillennials’ Signature Payments” provides a compelling look into the payment preferences...

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59% of Zillennials Value Leasing as Vehicle Purchase Option
59% of Zillennials Value Leasing as Vehicle Purchase Option
March 19, 2025  |  Consumer Insights

Forget the open road and the roar of the engine. A new generation, the zillennials (those born between 1991 and 1999), are approaching transportation with...

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Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
March 14, 2025  |  Consumer Insights

Generation Z saw the sharpest increase in the number of people living paycheck to paycheck over the past two years. The share of Gen Z...

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Facebook Marketplace Keeps Younger Users Tuned to Platform
Facebook Marketplace Keeps Younger Users Tuned to Platform
March 09, 2025  |  Social Commerce

While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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