Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

49% of Young Adults Living With Parents as Costs Climb

49% of Young Adults Living With Parents as Costs Climb
49% of Young Adults Living With Parents as Costs Climb
July 05, 2026  |  Consumer Insights

Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this...

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The BNPL Revolution Moves Into the Card Stack
The BNPL Revolution Moves Into the Card Stack
May 21, 2026  |  BNPL

The buy now, pay later (BNPL) disruption story may have been misunderstood from the beginning. Get the Full Story Complete the form to unlock this...

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Buy Now, Pay Later Moves From Checkout Perk to Credit Union Retention Tool
Buy Now, Pay Later Moves From Checkout Perk to Credit Union Retention Tool
May 20, 2026  |  Credit Unions

Younger generations are no longer a future growth segment for credit unions. They are an active, demanding customer base whose expectations around payments are shaping...

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Chase Revamps Products to Win Gen Z Deposits
Chase Revamps Products to Win Gen Z Deposits
May 05, 2026  |  Banking

Chase has added new or enhanced products and services it says are designed for customers who are under the age of 25 or are new...

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49% of Gen Z Say BNPL Shapes Where They Book Travel
49% of Gen Z Say BNPL Shapes Where They Book Travel
April 29, 2026  |  BNPL

For younger shoppers, buy now, pay later is not just a way to split a purchase. It is often a factor in where they choose...

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Issuers Use Alerts to Win Gen Z Card Loyalty
Issuers Use Alerts to Win Gen Z Card Loyalty
April 28, 2026  |  Credit Cards

Credit card apps have moved from a supporting function to a central position in how consumers engage with their financial lives. Get the Full Story...

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Credit Unions Find Their Gen Z Edge in Faster Payments
Credit Unions Find Their Gen Z Edge in Faster Payments
April 28, 2026  |  Real-Time Payments

Instant payments have shifted from a technological luxury to an existential necessity for traditional financial institutions (FIs). Driven in large part by the demands of...

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Why Gen Z Uses BNPL and Installments Differently
Why Gen Z Uses BNPL and Installments Differently
April 03, 2026  |  Payment Methods

Consumers are no longer choosing how to pay based on habit or loyalty. They are selecting financial tools with a specific outcome in mind at...

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