Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Three Generations Face the Same Bills and Make Different Moves

Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Gen Z Investments Soar as Housing Costs Move Out of Reach
Gen Z Investments Soar as Housing Costs Move Out of Reach
February 15, 2026  |  Investments

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this...

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Digital Banks Win With Younger and Lower-Income Consumers
Digital Banks Win With Younger and Lower-Income Consumers
February 09, 2026  |  Digital-First Banking

Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily...

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1 in 3 Young Adults Turn to Friends and Family as Costs Rise
1 in 3 Young Adults Turn to Friends and Family as Costs Rise
January 01, 2026  |  Consumer Finance

Rising costs are no longer just squeezing household budgets. They are reshaping how different generations make financial decisions, from grocery shopping to healthcare use, according...

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Nearly Half of Gen Z Still Want In-Person Financial Advice
Nearly Half of Gen Z Still Want In-Person Financial Advice
December 31, 2025  |  Credit Unions

For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence. Get the Full...

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Healthcare Costs Force One in Four Gen Z to Skip Care
Healthcare Costs Force One in Four Gen Z to Skip Care
December 26, 2025  |  Healthcare

For younger Americans, healthcare spending is becoming less about treating illness and more about managing financial risk at a stage of life when cash flow...

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62% of Gen Z Turn to AI for Financial Planning Guidance
62% of Gen Z Turn to AI for Financial Planning Guidance
December 01, 2025  |  Credit Unions

Credit unions trying to attract younger members now face a generation that expects personalized digital tools and is willing to walk away when it does...

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46% of Gen Z Prefer In-Person Financial Advice
46% of Gen Z Prefer In-Person Financial Advice
November 18, 2025  |  Credit Unions

Credit unions are discovering that the youngest generation in their membership base is not simply digital-first. They are digital-fluid, moving between screens and branches with...

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Gen Z Balances Savings Goals and Financial Stress
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025  |  Consumer Insights

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on...

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