Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Millennials, Not Gen Z, Are Defining the Gen AI Era

Millennials, Not Gen Z, Are Defining the Gen AI Era
Millennials, Not Gen Z, Are Defining the Gen AI Era
September 12, 2025  |  Artificial Intelligence

As generative artificial intelligence (AI) reshapes how Americans work, shop and communicate, one generation isn’t just keeping pace, they’re pushing the frontier. Millennials, not the...

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Fizz and Gopuff Team to Provide College Grocery Deliveries
Fizz and Gopuff Team to Provide College Grocery Deliveries
September 03, 2025  |  Partnerships

College-focused social app Fizz is reportedly entering the world of grocery delivery. As TechCrunch reported Wednesday (Sept. 3), it’s part of a new partnership with...

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Velera Bets Digital Playbook Wins Gen Z
Velera Bets Digital Playbook Wins Gen Z
September 02, 2025  |  Credit Unions

Credit unions should focus on digital tools, personalization and authentic storytelling to appeal to members of the increasingly influential Generation Z, credit union service organization (CUSO)...

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Gen Z’s Digital-First Approach Sets New Standards for Healthcare
Gen Z’s Digital-First Approach Sets New Standards for Healthcare
August 26, 2025  |  Healthcare

Generation Z views digital health services not as conveniences, but as expectations built into their daily lives. The stage has been set for the pivot...

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Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
August 21, 2025  |  Consumer Insights

They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of...

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Gen Z Isn’t Different. They’re Digital by Default.
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025  |  Consumer Insights

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person....

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The Five Rules of Engagement for Gen Z Spending and Payments
The Five Rules of Engagement for Gen Z Spending and Payments
July 14, 2025  |  Consumer Insights

Generation Z is rewriting the rules of engagement for the financial services sector. Full stop. As the first true digital natives, their expectations, spending patterns...

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Startups Bring Digital Payments Into Complex Healthcare Billing
Startups Bring Digital Payments Into Complex Healthcare Billing
July 10, 2025  |  Healthcare

When patients step into a doctor’s office, they expect care, not confusion. Yet for millions of Americans, the patient journey doesn’t end with diagnosis. It derails...

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