Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Spain Emerges as Pivotal Player Within EU’s Digital Strategy

Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Spain Emerges as Pivotal Player Within EU’s Digital Strategy
July 11, 2024  |  Connected Economy

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World...

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Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
July 08, 2024  |  VISA

There’s the payment and then there’s everything that happens around it. That’s why financial services companies, from insurance to FinTechs to enterprise-grade banks, add services...

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France’s Gen Zers Top Digital Engagement Country Rankings
France’s Gen Zers Top Digital Engagement Country Rankings
July 08, 2024  |  Connected Economy

Although France checks in seventh — the first country below the median — in the recently released landmark report by PYMNTS Intelligence, “How the World...

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Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. Get the Full Story Complete the form to unlock this article...

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Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay Their Bills
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024  |  Consumer Insights

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly...

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62% of FinTechs Develop Products With Gen Z Consumers in Mind
62% of FinTechs Develop Products With Gen Z Consumers in Mind
June 18, 2024  |  Gen Z

As we recently reported, credit unions (CUs) are aggressively marketing toward Generation Z consumers. Ninety-five percent of them are focused on convincing Gen Z to...

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Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
June 14, 2024  |  Retail

As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and...

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EBay to Add Venmo as Payment Option in US
EBay to Add Venmo as Payment Option in US
June 13, 2024  |  Retail

Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to...

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