Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
June 18, 2024  |  Consumer Insights

Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to...

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Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
June 14, 2024  |  Retail

As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and...

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EBay to Add Venmo as Payment Option in US
EBay to Add Venmo as Payment Option in US
June 13, 2024  |  Retail

Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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Credit Unions Look to Connect With Gen Z
Credit Unions Look to Connect With Gen Z
June 06, 2024  |  Credit Unions

As Generation Z comes into its own as a demographic sector to be reckoned with, financial institutions (FIs) of all stripes are eager to win...

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Zillennial Grocery Choices Show Appetite for Digital Content
Zillennial Grocery Choices Show Appetite for Digital Content
June 05, 2024  |  Retail

Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers.  As PYMNTS Intelligence reveals...

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Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Facebook / Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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Spending Management Is Top of Mind for ‘Zillennial’ Shoppers
Spending Management Is Top of Mind for ‘Zillennial’ Shoppers
May 28, 2024  |  Consumer Insights

For zillennials — the bridge generation between millennials and Generation Z, born between 1991 and 1999 — budgeting is a key priority when making decisions...

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Gen Z Consumers Save Nearly 10% of Their Monthly Income
Gen Z Consumers Save Nearly 10% of Their Monthly Income
May 24, 2024  |  Consumer Finance

Generation X consumers, baby boomers and seniors all allocate more than 60% of their monthly incomes to housing, supplies and other regular bills. Generation Z...

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