Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

(source: en.wikipedia.org)

Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? It seems that retailers and marketers don’t. Some experts would go so far as to call boomers “the forgotten generation.” With...

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Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
March 12, 2018  |  Consumer Insights

Good news for physical retailers: A new survey from Cowen Equity Research finds Gen Z and millennial consumers shop more at physical stores than the...

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The Buyers: Generation Z’s Shopping Preferences
The Buyers: Generation Z’s Shopping Preferences
July 07, 2017  |  Retail

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Yes, those born between 1994 and...

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Mobile App Co. Packagd Looking To Become Millennials’ QVC
Mobile App Co. Packagd Looking To Become Millennials’ QVC
June 09, 2017  |  Retail

With QVC still making billions in revenue per year, Packagd is building a series of mobile apps designed to be the “QVC of the mobile...

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Vyze Survey: Consumers Aware Store Cards Are A Financing Option
Vyze Survey: Consumers Aware Store Cards Are A Financing Option
June 09, 2017  |  Payment Methods

Vyze, a cloud-based FinTech for retailers, announced Thursday (June 8) it released its third annual Retail Credit Survey of consumer behavior, which finds consumers are...

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Video eCommerce Platform Yeay Raises $4.9M Seed Funding
Video eCommerce Platform Yeay Raises $4.9M Seed Funding
June 06, 2017  |  Mobile Commerce

When it comes to attention spans and absorbing information, visuals can sometimes be the key differentiator between what does and does not work for commerce....

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Brick-And-Mortar Makes A Comeback With Generation Z
Brick-And-Mortar Makes A Comeback With Generation Z
May 31, 2017  |  Retail

Teenagers shopping with friends? Well, duh – but only if they can bring all of their friends, carried in their pocket and amplified via an...

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Pickle Adds Social Element To Skills Marketplace
Pickle Adds Social Element To Skills Marketplace
May 29, 2017  |  Retail

Pickle, a peer-to-peer mobile app that enables people to do jobs for each other, has splashed onto the scene in the growing share your skills...

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Baby Boomers vs. Millennials: Varying Degrees of Television Consumption
Baby Boomers vs. Millennials: Varying Degrees of Television Consumption
April 04, 2017  |  Retail

It can be argued that one of the best parts about the online world is the ability to look up old episodes of favorite television...

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