Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z Consumers 117% Likelier to Shop From Influencers
Gen Z Consumers 117% Likelier to Shop From Influencers
July 15, 2024  |  Social Commerce

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers....

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Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Spain Emerges as Pivotal Player Within EU’s Digital Strategy
July 11, 2024  |  Connected Economy

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World...

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Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
July 08, 2024  |  Payment Methods

There’s the payment and then there’s everything that happens around it. That’s why financial services companies, from insurance to FinTechs to enterprise-grade banks, add services...

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France’s Gen Zers Top Digital Engagement Country Rankings
France’s Gen Zers Top Digital Engagement Country Rankings
July 08, 2024  |  Connected Economy

Although France checks in seventh — the first country below the median — in the recently released landmark report by PYMNTS Intelligence, “How the World...

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What Happens at Retail When You Cross a Gen Z With a Millennial?
What Happens at Retail When You Cross a Gen Z With a Millennial?
July 05, 2024  |  Consumer Insights

As zillennials — the bridge generation born between 1991 and 1999 — grow into their prime spending years, their shopping habits are becoming increasingly influential...

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Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court...

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Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay Their Bills
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024  |  Consumer Insights

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly...

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Amazon and Walmart Court Zillennials’ Loyalty With Sustainability Initiatives
Amazon and Walmart Court Zillennials’ Loyalty With Sustainability Initiatives
June 21, 2024  |  Retail

As Amazon and Walmart look to secure the affinity of young consumers whose spending power is on the rise, the two retail giants are looking...

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62% of FinTechs Develop Products With Gen Z Consumers in Mind
62% of FinTechs Develop Products With Gen Z Consumers in Mind
June 18, 2024  |  Gen Z

As we recently reported, credit unions (CUs) are aggressively marketing toward Generation Z consumers. Ninety-five percent of them are focused on convincing Gen Z to...

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