Meet The Zillennials

Zillennials: The Next Generation Of Connected Consumer

Zillennials, the generation bridging younger millennials and older Gen Z, are shopping, paying and living their own way. “The ConnectedEconomy™ Monthly Report: Meet The Zillennials” analyzes 3,983 consumer responses and details this key group’s preferences and habits.


Inside the January Report
  • 45%: Portion of zillennials living with their own children
  • 6%: How much less likely zillennials are than millennials to be living paycheck to paycheck
  • 81%: Share of zillennials who play mobile games, use gaming platforms or both