Mapping Digital Behavior Across U.S. Regions
Report: Digital Engagement Across US Is a Regional Affair — and the West Coast Leads
Tech-forward West Coast consumers tackle almost half of their routine activities online, while their Midwestern counterparts handle only about one-third of their tasks that way. PYMNTS’ latest “The ConnectedEconomy™ Monthly Report: Mapping Digital Behavior Across U.S. Regions”surveyed more than 2,600 consumers to examine the regional nuances of digital habits amidst a rising call for super apps that offer a more consolidated online experience.
Inside the March Report
- 16%: Share of Midwesterners who want to use a super app to aggregate and manage their personal data
- 42%: Portion of consumers in the Northeast who live paycheck to paycheck but have no trouble paying their bills
- 33%: Share of South Atlantic consumers who routinely order their groceries online
The ConnectedEconomy™ Report
-
The Evolving Digital Daily Edition
-
The ConnectedEconomy™ Monthly Report: Digitally Divided — Work, Health and the Income Gap
-
The ConnectedEconomy™ Monthly Report: Meet The Zillennials
-
33,000 Consumers On Digital’s Role In Their Everyday Lives
-
The Gender Divide
-
The Who’s Who Of The Digital Social Scene
-
The Employment Effect
-
The Work-From-Anywhere Summer
-
Paycheck-To-Paycheck Consumers Digitally Disengage
-
The Rise Of The Smart Home
-
The Connected Economy™: The Trend Toward Digital Healthcare
-
The ConnectedEconomy™ Monthly Report: The Brick-And-Mortar Economy Goes Digital
-
3 Ways Consumers Are Dealing With Inflation
-
Working In The “Whenever, Wherever” Office
-
The ConnectedEconomy 100 Index: A New Equity Index Of 100 Publicly Traded Companies For Tracking The Digital Transformation
-
Consumers Rush Online To Shop And Stay Well
-
Who Wants To Live In A Digital Connected Economy — And Why?
-
How Consumers Live In The ConnectedEconomy