Who Wants To Live In A Digital Connected Economy — And Why?
How US Consumers Define the Super App
More than 170 million U.S. consumers say they’d like a single app to consolidate at least three of the 10 distinct activities that represent their digital lives today. In the first of PYMNTS’ monthly data briefs on the topic, “The Connected Consumer In The Digital Economy: Who Wants To Live In A Digital Connected Economy — And Why?,” PYMNTS surveyed 3,100 consumers in November to examine how they use (and want to use) their connected devices to change how they bank, pay, shop, eat, work, travel, life, have fun and stay healthy.
Inside the December Study
- 27M: Number of U.S. consumers who want to integrate their entire lives online into a single app
- 45%: Share of millennials who want to integrate all aspects of their online lives into one app
- 40%: Portion of U.S. consumers who use sites or apps to track their personal health information
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