How Consumers Live In The ConnectedEconomy

How Consumers Live In The ConnectedEconomy

New Report: How 73 Million Highly Connected Consumers Are Pioneering The ConnectedEconomy

The growth of digital tools and infrastructure is giving rise to a new connected economy. And 73 million highly-connected consumers are pioneering the path to a future where engagement is not only digital, it is interconnected. In the How Consumers Live In The Connected Economy Report, PYMNTS unpacks the results of its national study of 15,000 U.S. consumers to examine how digital technology is transforming the essential parts of their lives.

Key Findings in the Study Include:

  • 92 percent: Share of U.S. consumers who have placed an online order
  • 30 percent: Portion of consumers who are highly connected in multiple pillars of their lives
  • 60 percent: Share of consumers who consider it a problem that their personal information is scattered online

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    The ConnectedEconomy™ Report