Digital Drive

The new Digital Drive Report, a PYMNTS collaboration with P97 Networks, is based on insights from over 5,000 commuters. The report includes over 260 data points outlining how commuters are using connected technology behind the wheel, how they prefer to connect, the types of purchases they are making and the factors that could alter their future behavior.

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Inside the January study:

  • 53.3 percent: Share of consumers who use voice assistants to connect while driving
  • 47.2 percent: Portion of commuters using connected devices while driving who say they are most interested in using them to find gas stations
  • 36.6 percent: Share of commuters who use voice assistants connect to the internet via mobile devices

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