The Digital Drive

THE DIGITAL DRIVE

The new Digital Drive Report, a PYMNTS collaboration with P97 Networks, is based on insights from over 5,000 commuters. The report includes over 260 data points outlining how commuters are using connected technology behind the wheel, how they prefer to connect, the types of purchases they are making and the factors that could alter their future behavior.

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The January 2019 Report

Notable data points included in the Digital Drive Report:

  • Most commuters (53.3 percent) are turning to voice assistants to connect while driving
  • 47.2 percent of commuters used connected devices while driving said they were most interested in finding a gas station
  • On average, commuters ordered coffee for pickup at a drive-thru window 65 times per year
  • 36.6 percent of commuters who use voice assistants connect to the internet using their mobile devices
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