Digital Drive

Dull commutes by car are being remade by a new generation of voice-enabled vehicles that follow spoken commands like “Pay for gas” as you pull up to the pump. These and a series of other contextual commerce possibilities are putting the pedal to the metal as connected commerce takes the wheel.

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Inside the January Study:

  • 53.3 percent: Share of consumers who use voice assistants to connect while driving
  • 47.2 percent: Portion of commuters using connected devices while driving who say they are most interested in using them to find gas stations
  • 36.6 percent: Share of commuters who use voice assistants connect to the internet via mobile devices

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