Using data more efficiently can solve all kinds of problems. According to Douglas Merrill, founder of ZestFinance, better data combined with machine learning could mean financial inclusion for the tens of millions underserved in the U.S today. For Amazon Business, it could point out the path to a whole new set of customers and understand how to best serve them. Used right, data and smarter artificial intelligence could help keep us safer, according to Socure CEO Tom Thimot, by building the right digital models to identify consumers consistently, quickly and correctly.