The vicious cycle of physical retail is meeting the virtuous cycle of digital, at a time when companies are aiming to chart a course toward a future that is without precedent. In retail, merchants need to enter a new kind of gig economy that can be called “gig retailing.” And in real estate, developers are turning part of a shopping center near Seattle into an apartment complex, as the future of malls is debated in boardrooms and decided by foot traffic. All this, Today in Data.
Data:
2019: Launch year of Empathy Wines, which was recently purchased by Constellation Brands.
300: Number of units of Avalon Alderwood Place, to be located near Seattle.
90%: Share of Constellation Brands’ sales that come from physical establishments today.
50%: Minimum portion of future sales that Nike CEO John Donahoe plans to drive through digital channels.
42%: Share of U.S. consumers who have transitioned to digital channels to engage in activities more often than pre-pandemic.
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