Visual Search Drives Online Sales, Target Shoppers Go Online More, Home Fitness Still Strong

Apparel - eCommerce

CITYROW is among the fitness platforms working to ensure that the home fitness trend becomes a permanent fixture, even when the COVID-19 pandemic ends. Plus, visual search is helping merchants snag new sales opportunities, and Target has seen a 400% increase in BOPIS and other same-day services since the third quarter of 2019.

Data:

$2B: Increase in Target’s sales through same-day services, including BOPIS, curbside pickup and Shipt, since Q3 2019.

87%: Share of consumers planning to do at least some holiday shopping online, up 10% from 2020.

30+: Number of live weekly classes offered through fitness platform CITYROW.

30K: Number of year-round supply chain employees Target is hiring.

12.7%: Target’s comparable sales growth in Q3 2021.