Successful companies know they need to treat social commerce like a focus group. Plus, Target is continuing to make it easier for shoppers to get what they need, and more than half of today’s consumers prefer buy now, pay later (BNPL) to credit cards.
Data
96%: Share of Target sales fulfilled in its stores
19%: Portion of Target revenue generated through its digital platform
81%: Increase in BNPL consumer use from 2020 to 2021
56%: Share of consumers who prefer BNPL to credit cards
281: Number of standalone and store-in-store AllSaints locations in 27 countries
