Today in Data: BNPL Provides Buying Power, Social Commerce as Focus Group, Target Invests in Ease and Convenience

Successful companies know they need to treat social commerce like a focus group. Plus, Target is continuing to make it easier for shoppers to get what they need, and more than half of today’s consumers prefer buy now, pay later (BNPL) to credit cards.

Data

96%: Share of Target sales fulfilled in its stores

19%: Portion of Target revenue generated through its digital platform

81%: Increase in BNPL consumer use from 2020 to 2021

56%: Share of consumers who prefer BNPL to credit cards

281: Number of standalone and store-in-store AllSaints locations in 27 countries