Today in Data: Consumers Want Personalized eCommerce

Today in data, research shows that a sizeable percentage of online shoppers want to have a personalized experience.

Data

45%: Portion of consumers who say easily finding the product they want influences their interest in tailored online shopping

34%: Share of consumers uninterested in personalized shopping because of cost concerns

3 in 10: Number of shoppers who are “very” or “extremely” likely to prefer merchants offering tailored online shopping

⅔: Portion of consumers interested in tailored shopping experiences