Elastic Path - Tailored Shopping Experience: Meeting Consumers' Online Expectations - May 2022 - Learn what online shopping features create an engaging, friction-free shopping journey

The Tailored Shopping Experience: Meeting Consumers’ Online Expectations

New Data Shows Need for Online Merchants to Upgrade Personal Shopping

PYMNTS’ survey of 2,094 consumers for The Tailored Shopping Experience report, a collaboration with Elastic Path, shows where merchants are getting it right and where they need to up their game to deliver a customized shopping experience.

Inside the May Report

  • 45%: Portion of consumers who say easily finding the exact product they want influences their interest in tailored online shopping experiences
  • 34%: Share of consumers uninterested in tailored online shopping experiences due to high delivery costs
  • 30%: Share of online shoppers who are “very” or “extremely” likely to prefer merchants that offer tailored online shopping experiences

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