Gap Upgrades Approach For Omnichannel Age

Gap Inc. is experimenting with omnichannel shopping experiences in an effort to support positive signs in sales figures, Women’s Wear Daily reported on November 12.

A number of pilot programs have been launched at Gap locations, including shipping online orders directly from stores. Another effort, Reserve, lets customers place items on hold for pick-up at a later date.

To learn more about Gap’s development of an omnichannel approach, read the full story here.

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