Subscription Commerce: Fad Or Fantastic?

Just ask any Wall Street Banker, VC or CFO what they most wish for, and they’ll answer with two words: recurring revenue. But, this often hailed silver bullet of commerce has gotten a bad rap of late when applied to companies that just plain didn’t have much value to sell and then collapsed under the weight of their own subscription revenue hype.

The reality, though, is that companies new and old have benefitted from recurring revenue strategies that allow then to turn products that were one time sales into a steady stream of revenue; breathing new life into balance sheets, and even stimulating innovative product development in the process.

This webinar will give you all you need to know about turning a “one and done” sale into a valuable new financial asset for your organization. What you’ll learn is not just the latest and greatest applications of this business model but the organizational implications that go along with doing it successfully.

If you invest 40 minutes on September 9th, you’ll leave our discussion understanding:

  • The customer service implications of a recurring revenue model
  • The implications of recurring revenue models on product development cycles
  • The types of companies that shouldn’t even consider recurring revenue models;
  • How to decide which software and business model is right for your organization, if in fact recurring revenue is a strategy you should consider
  • So, join and Aria Systems on September 9 at 2PM EST/11AM PST  for a digital discussion on recurring revenue – and decide for yourself if it is fad or fortune for your organization.



    Jon Gettinger, Senior Vice President of Marketing, Aria Systems
    As senior vice president of marketing, Jon Gettinger is responsible for Aria Systems’ global marketing strategy including product marketing, channel marketing, demand generation and corporate communications. Gettinger has more than 20 years of experience marketing and selling business software applications to multi-billion dollar enterprises, including in his most recent role as head of marketing for Accept Software. Prior to this, he led marketing for Fortify Software (acquired by Hewlett-Packard), where he grew the enterprise customer base from 200 to more than 1000, and launched Fortify on Demand, the company’s first SaaS offering. Gettinger studied Computer Engineering at Case Western Reserve University.

    Bob Harden, Former Software Director – Global Corporate Systems
    Bob Harden has nearly 30 years’ experience as an IT professional in the Healthcare and Information Services industries, including more than 15 years supporting billing and revenue processes. In his former role as Global Director of Billing Software for Experian, Bob has worked with industry leading Billing, CRM and ERP packages supporting a wide variety of monetization models for business units on five different continents.

    Your Host and Moderator:


    Karen Webster, President of and CEO of Market Platform Dynamics
    Karen Webster is one of the world’s leading experts on payments and is an advisor to CEOs and boards of multinationals operating in the payments and broader financial technology sectors. As the CEO of Market Platform Dynamics, she works extensively (and hands on) with the most innovative players in the payments, financial services, mobile, B2B and technology sectors to help them identify, ignite and monetize innovation. Ms. Webster also serves as a member of the board for a number of emerging companies to help them develop and implement business strategies that drive market adoption for their products and services. Ms. Webster’s particular area of expertise is platform design, strategy and business models.

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