What’s Next Data And Analytics Team

DAVID S. EVANS

CHIEF ECONOMIST

David is an economist, business advisor and a recognized global authority on the design and implementation of complex business strategies and business models. David has more than 25 years of experience helping companies worldwide design business strategies to overcome the “chicken and egg” problem of getting multiple customer groups on board the same platform at the same time.

David and his long-time collaborator, Dick Schmalensee, are among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is a visiting professor at University College London and the University of Chicago. David has a Ph.D. and undergraduate degree in economics from the University of Chicago. He also serves on the boards of several high-technology companies and is a longtime advisor to some of the largest platform-based companies in the world.

SCOTT MURRAY

DIRECTOR

Scott works with clients to analyze, size and scope competitive and strategic market conditions and assess the economic impact of market dynamics utilizing data from a variety of secondary and primary sources. His work includes the creation of operationally based financial models to identify and measure KPIs, enabling quality strategic decisions including: product design and pricing, market sizing and revenue potential, financing and capital structure alternatives, operational and financial risk/return, and sensitivity analysis.

Scott has 20 years of experience in the area of competitive and industry data analysis, industry research, and valuation analysis to support financial plans, including the development of sophisticated financial models to determine the impact of revenue and profitability growth on the value of a business, market or market niche. He is a key MPD project resource on matters involving the examination of the competitive payments landscape and the size and scope of key market opportunities therein. Scott was a former co-Founder of Trinity Capital Services, an investment bank based in Denver. Co.

Prior to his work with Trinity, Scott served as director of planning and analysis for Qwest Digital Media, LLC, in Denver. As a senior consultant with Chicago Partners, LLC, in Chicago, he conducted financial and economic analysis in dispute resolution matters involving security and derivative security pricing and portfolio valuation, security fraud, and corporate governance Scott received his Masters of Business Administration from the University of Chicago in 1998.

SCOTT MURRAY

DIRECTOR

David is an economist, business advisor and a recognized global authority on the design and implementation of complex business strategies and business models. David has more than 25 years of experience helping companies worldwide design business strategies to overcome the “chicken and egg” problem of getting multiple customer groups on board the same platform at the same time.

David and his long-time collaborator, Dick Schmalensee, are among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is a visiting professor at University College London and the University of Chicago. David has a Ph.D. and undergraduate degree in economics from the University of Chicago. He also serves on the boards of several high-technology companies and is a longtime advisor to some of the largest platform-based companies in the world.

SCOTT MURRAY

DIRECTOR

David is an economist, business advisor and a recognized global authority on the design and implementation of complex business strategies and business models. David has more than 25 years of experience helping companies worldwide design business strategies to overcome the “chicken and egg” problem of getting multiple customer groups on board the same platform at the same time.

David and his long-time collaborator, Dick Schmalensee, are among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is a visiting professor at University College London and the University of Chicago. David has a Ph.D. and undergraduate degree in economics from the University of Chicago. He also serves on the boards of several high-technology companies and is a longtime advisor to some of the largest platform-based companies in the world.

Karen Webster is one of the world’s leading experts on emerging payments and a strategic advisor to CEOs and Boards of multinational players in the payments and commerce space. As the CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, B2B, digital media and technology sectors to identify, ignite and monetize innovation. Ms. Webster also serves as a member of the board for several emerging companies and helps these innovators develop and implement business strategies that drive market adoption for their products and services.

Karen is also an entrepreneur, who has successfully developed and launched several new ventures in the loyalty, on-line media, and social networking sectors, each of which was focused on introducing disruptive business models and product solutions to fill a market need. This includes PYMNTS.com, the leading media property focused innovation in the payments sector and a joint venture with Berkshire Hathaway’s Business Wire.

Karen is a frequent keynote speaker and author of numerous articles on the sources of innovation, strategy, loyalty, product design/bundling and pricing and platform strategies. Karen was a key contributor to Catalyst Code: The Secrets Behind the World’s Most Dynamic Companies, (Harvard Business School Press, 2007) and is credited with directing the research for the book and devising its trademarked 6-step Framework.

Karen has a long history of consulting, having served as the Managing Director of Global Marketing and Planning for PricewaterhouseCoopers’ US$6 billion management consulting practice and as COO for a US$200 million consulting subsidiary that is part of the MMC family of companies. She was an adjunct faculty member at her alma mater, Johns Hopkins University, where she holds a Masters’ Degree in Marketing and developed and taught graduate level courses on business-to-business marketing.

Karen is a passionate philanthropist and serves as a member of the Board of Trustees at the Dana Farber Cancer Institute and Chairman of the Board of the Susan G. Komen Advocacy Alliance.

Dick serves as a business advisor and board member to some of the world’s most prominent platform businesses and The International Securities Exchange. He is also a principal at Global Economics group and is the Howard W. Johnson Professor of Economics and Management, Emeritus at the Massachusetts Institute of Technology, Professor of Economics, Emeritus, Dean Emeritus, and Director of the MIT Center for Energy and Environmental Policy Research at the MIT Sloan School of Management. He is one of the world’s leading authorities on industrial economics with deep expertise in the payment card industry.

Dick served as a Member of the U.S. President’s Council of Economic Advisers from 1989 through 1991, where he had primary responsibility for domestic and regulatory policy, including environmental and telecommunications policy, and for U.S. assistance to Central and Eastern Europe. He co-wrote Paying with Plastic with David Evans and is the author or co-author of 11 books and more than 120 published articles, and he is co-editor of volumes 1 and 2 of the Handbook of Industrial Organization. Dick holds a SB and a Ph.D. from MIT.

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