Affinity Solutions has received $21 million-plus in funding from a round led by Chestnut Hill Ventures, the company announced.
Affinity will use the backing to work on the next generation of its platform based on “transaction-enabled marketing programs and card-linked offers.” They will also use the backing to acquire other companies in the market.
“This additional cash infusion from Chestnut Hill Ventures comes at a key time in our growth as our retail and bank partners look to Affinity for innovative technologies that drive value for our retail and bank partners and engage customers,” said Jonathan Silver, president and chief executive officer of Affinity Solutions.