It seems team Amazon has decided to offer Pinterest some of the sincerest form of flattery, since its new service Stream builds on the “pin it” experience to offer Web shoppers an infinitude of products to browse.
The products on Stream are all sponsored and will be updated daily, and the service will only list prices. Saving said items to a user wishlist is possible, but items from Stream are stored separately from a user’s main wish list.
It seems thus far that Amazon is quietly sneaking Stream into the marketplace without much fanfare – as of yet, there is no press release or statement on its website. Nor has the company mentioned Stream as an option for sponsored ads, according to TheNextWeb.
And it seems that Stream is still being developed some. Right now, the only items that can be purchased are clothes, furnishings and household utilities, and the only way to filter the goods is by gender. Product and seller info are still notably absent at this point.
And while those used to Amazon on their laptop may not find the Stream experience as complete, the new format of Stream does seem more ideally suited to mobile browsing with a small screen, since users can quickly go through hundreds of item images with a finger swipe.
We’ll have more on this as Amazon releases more information.
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