First Data Corporation launched a new deal platform called OfferWise that it says will simplify the offer redemption process for both consumers and merchants.
OfferWise will be tested in a pilot program involving “dozens” of merchants, First Data says, before being offered to more than four million merchants across the U.S. CardSpring, a partner in the development process, has built an application programming interface (API) to aid the roll out effort.
Additional details about the new program are available at the company’s website.
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