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Curb Launches Open API That Aggregates Ride-Hailing Demand

ride hailing, transportation

Curb, a taxi solutions and ride-hailing app, has unveiled an open application programming interface (API) that aggregates ride demand from various sources. 

The new Curb Flow API aims to revolutionize the ride-hailing industry by enhancing drivers’ income opportunities and streamlining the driver experience, the company said in a Wednesday (Dec. 6) press release

By aggregating ride demand from street hails, fleet dispatches, app bookings and other sources, Curb Flow creates a unified ecosystem for ride demands, according to the release. 

“The launch of Curb Flow marks a pivotal moment in our journey to enhance urban transportation, seamlessly integrating various ride requests to benefit our drivers and riders alike,” Amos Tamam, CEO of Curb, said in the release. 

One objective of Curb Flow is to boost booking rates and ensure fair distribution of rides among drivers, ultimately increasing their earnings, according to the release. By integrating multiple ride requests into one platform, Curb aims to establish a more professional and regulated on-road service that benefits both drivers and riders. 

Curb has partnered with industry leaders such as Uber, Sentry, Trapeze Group, Kinetik Care, the Department of For-Hire Vehicles (DFHV) and the Washington Metropolitan Area Transportation Authority (WMATA), the release said. 

Curb’s expanding partner network has recently included a collaboration with Uber in Washington, D.C., per the release. In addition, Curb has been selected as the universal eHail app in conjunction with taxi operator Transco and the DFHV. 

This collaboration offers Washington, D.C., riders more convenient and reliable taxi service options, according to the release. Through the Curb app, riders can request taxis on-demand or in advance, view the total price of the ride upfront, and pay for street-hailed taxi rides using the Pair & Pay feature. 

“This accomplishment is also a testament to our overall growth as a company, as we continue to innovate and streamline transportation across all our operating markets,” Tamam said in the release. 

In total, Curb has a network of over 100,000 drivers in numerous cities across the United States and the United Kingdom, per the release. 

Curb was formed to “appify the ride” for licensed taxi and for-hire rides, simplifying these tasks of hailing a ride, paying for it and documenting it as a business expense.