Small to medium-size businesses (SMBs) drive the sales of more than half of all units sold on Amazon, and today (April 9), the eCommerce giant announced that it has launched 50 new tools and services since the start of the year to help more of them sell even more. Amazon, in the announcement released today, said that it “spends billions” on tools and services to help SMBs grow their operations and sell more online.
The most recent release, according to the announcement, includes the introduction of selling tools and services across Fulfillment by Amazon, Seller Central and Amazon Advertising, as well as an opportunity for SMBs to test new services for free. Amazon’s Global Registration Experience helps merchants go global, and Brand Analytics, which includes data on popular search terms and comparable products, helps merchants more strategically position and market their products.
According to the Amazon Small Business Impact Report, 1 million U.S.-based small and medium-sized businesses were selling in Amazon’s stores last year. The number of SMBs doing over $1 million in sales grew by 20 percent in 2018, while over 50,000 surpassed $500,000 and 200,000 surpassed $100,000 in in sales.
“We are constantly listening to seller feedback and rolling out new tools based on their insights to help small and medium-sized businesses succeed selling in our stores,” said Amazon VP Selling Partner Services Ian Simpson. “From updates to brand analytics to a new global selling workflow, businesses have access to infrastructure, technology, and insights to help them reach more customers and grow their business online. Small and medium-sized businesses are growing sales in Amazon’s stores at a faster rate than Amazon’s retail business and these new tools and services serve as a catalyst to enable additional growth.”