Amazon Gets Jump on Holiday Shopping With October Prime Days

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Amazon Prime members in 15 countries will get early access to discounts and exclusive subscriber-only deals October 11th and 12th the ecommerce giant announced today.

According to a press release on Monday (Sept. 25), this first-ever Prime Early Access Sale will include a stream of new product drops throughout the event, with details being updated throughout the day on a special dedicated page.

In addition to the U.S., the special holiday version of Prime Day will also take place in Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, and the U.K.

Jamil Ghani, vice president of Amazon Prime, said Amazon’s new Prime Early Access Sale is an “exclusive opportunity for members” to get great deals on “brands we know they are looking for this time of year.”

See also: Halloween Spending Expected to Scare up Record Sales

As part of the members-only shopping event, Amazon is introducing a Top 100 list on Oct. 11 featuring popular products and those that are suited for gifting. Amazon’s Holiday gift guides and Amazon’s Toys We Love list are also available.

New deals from across the marketplace and the Top 100 list will drop throughout the event with discounted merchandise from major categories — electronics, fashion, home, kitchen, pets, toys, and Amazon devices.

Read more: Mastercard Expects Consumers to Spend 7.1% More During Holidays

The Mastercard Economics Institute said the growth in retail sales — which excludes automotive sales — is forecast to include a 4.2% rise in eCommerce sales and a 7.9% increase in in-store sales, PYMNTS reported earlier this month.

During last year’s holiday shopping season, PYMNTS research found that 66% of holiday shoppers had made at least one of their purchases online and that 47 cents out of every dollar would be spent online. 

Related: 84% of Amazon Prime Members Subscribe for Free Shipping

Amazon Prime has 171 million U.S. members, PYMNTS reported last month. While discounts and deals are important, the most common reasons consumers sign up for Amazon Prime are free shipping, Amazon Prime Video access and more everyday savings.