Nextdoor Launches Self-Service Portal for Advertising, Content APIs

Neighborhood network Nextdoor has launched a self-service portal that allows organizations to access its application programming interface (API) options and use them to connect with potential customers. 

The new Nextdoor Developer Site is designed for enterprises, developers, small businesses and brands and gives them access to APIs focused on advertising and content, the company said in a Friday (Dec. 8) press release. 

“With our APIs, partners have the opportunity to serve locally relevant content to a highly engaged audience, as well as measure the results of their efforts,” Heidi Andersen, chief revenue and marketing officer at Nextdoor, said in the release. “We’re excited to continue to expand our API solutions and connect partners with the people, communities and customers that matter to them.” 

One of Nextdoor’s offerings, the Campaign Management and Conversion API (CAPI), provides businesses with full visibility into online and offline conversions so they can better measure the return on investment (ROI) of their Nextdoor media campaigns, according to the press release. 

Two other tools help organizations grow their audience, the release said. The Share Plugin helps users of GoFundMe drive awareness to community issues on Nextdoor, while Publish AI helps public agency clients schedule, share and geo-target their posts. 

A fourth product available on the new self-service portal, the Display Content API, lets businesses access content from Nextdoor — including posts, conversations, events and marketplace listings — and serve that content to their audience, per the release. 

“As the neighborhood network, Nextdoor is where millions of verified neighbors, small businesses and public agencies gather to discuss local information, exchange goods and services, and build community,” the press release said. “Through the suite of Advertising and Content APIs on the Developer Site, partners can harness Nextdoor’s distinct local network to reach and activate neighbors (…).” 

PYMNTS Intelligence has found that social media remains an efficient way for brands and others to tap their potential customer base. 

As of March, the average share of consumers participating in social media activities was 63%, and the figure had been above 60% for more than one full year, according to the “ConnectedEconomy™ Monthly Report: The Love and Social Media Edition.”