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Netflix Reportedly Weaving GenAI Ads Into Programming
Netflix Reportedly Weaving GenAI Ads Into Programming
May 15, 2025  |  Streaming

Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads...

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Sam’s Club Adds More Data Tools to ‘Retail Experience Network’
Sam’s Club Adds More Data Tools to ‘Retail Experience Network’
April 29, 2025  |  Retail

Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite and in-club solutions that...

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Google to Appeal Ruling in Advertising Technology Case
Google to Appeal Ruling in Advertising Technology Case
April 18, 2025  |  Google

Google reportedly said Friday (April 18) that it will appeal a judge’s ruling announced Thursday (April 17) that the company holds an illegal monopoly on...

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Google Trial Judge: Tech Giant Holds Illegal Ad Monopoly
Google Trial Judge: Tech Giant Holds Illegal Ad Monopoly
April 17, 2025  |  ANTITRUST

A federal judge has ruled that Google holds an illegal monopoly on online advertising technology. As The New York Times reported Thursday (April 17), Judge Leonie Brinkema found Google...

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Key Dates in Google’s AdTech Monopoly Case From Filing to Federal Ruling
Key Dates in Google’s AdTech Monopoly Case From Filing to Federal Ruling
April 17, 2025  |  ANTITRUST

A federal judge’s landmark ruling Thursday (April 17) found Google guilty of illegally monopolizing the online advertising technology market, marking a pivotal moment in the...

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Western Union Launches Media Network Business
Western Union Launches Media Network Business
April 16, 2025  |  Partnerships

Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will...

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PayPal Teams With Will Ferrell To Promote Updated Pay-Later Program
PayPal Teams With Will Ferrell To Promote Updated Pay-Later Program
April 10, 2025  |  BNPL

PayPal says it is adding new features to its buy now, pay later (BNPL) offering. To promote this new effort, the company announced Thursday (April...

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Google Suspends Account of Advertiser That Distributed Malware
Google Suspends Account of Advertiser That Distributed Malware
March 28, 2025  |  Google

Google reportedly suspended the account of an advertiser that was placing sponsored Google ads that pretended to offer access to DeepSeek but actually delivered malware. The criminal’s...

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Digital Doppelgangers: H&M Explores AI Digital Twins for Fashion Retail
Digital Doppelgangers: H&M Explores AI Digital Twins for Fashion Retail
March 27, 2025  |  artificial intelligence

Swedish retail giant H&M is creating 30 digital twins of human models this year as it explores new ways to showcase its clothes, shoes and...

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