Sections
advertising
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16.9KPayments InnovationWhy The Next Big Connected Commerce Play Is Television
No doubt you’ve heard the news: People aren’t watching television anymore. That may leave many of you who left for the office...
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5.4KConsumer InsightsAmex Advance Uses Data For More Targeted Ads, Experiences
American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization...
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3.3KeCommerceVideo Taps Into Short Attention Spans With Direct Path To Purchase
Five hours a day. Some of us barely sleep that many hours, but for the average consumer, that’s how much time is...
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8.5KInnovationDROPIT Turns The Auction Concept On Its Head
Auctions often have the defect of being more fun in theory than they are in practice. Everyone likes the idea of bargaining...
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2.3KMobile ApplicationsDropIt Offers Live Auctions To Sports Fans
Sports fans now have another reason to keep their eyes on the scoreboard during games: Interactive app DropIt is hosting live 60-second...
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4.4KAmazonAmazon Entices Advertisers With New Video Format
Amazon is working to attract advertisers by allowing them to add wide-screen videos and interactive, multimedia displays to their product pages. But...
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5.1KGoogleGoogle Tracker: WiFi Weak Spots Get A One-Two Hit
Google is among those exposed by two massive Wi-Fi security vulnerabilities revealed on Monday. The search engine giant has already rolled out...
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7.4KResTechLocation Is Everything – In QSRs As In Real Estate
Advertising is a challenge in the omnichannel age, no matter who you are — but perhaps for none more so than quick service...
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4.3KB2B PaymentsFastPay Acquires AnchorOps To Solve Media Agency Cash Crunch
The world of advertising and media has been turned on its head by the digital revolution, and among all of the challenges...
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3.4KFacebookFacebook Tracker: Taller, Wider, Smarter
Facebook adds 33 stories of San Francisco office space and a 4,000-mile trans-Atlantic cable to its assets. Plus, the social media giant...
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3.0KFacebookFacebook Tracker: Advertising Crackdown
In this week’s Facebook tracker, the social media giant amps up community vibes with its new standalone group video chat Bonfire app,...
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3.6KRetailFacebook Tracker: Slowdown Strategies
Facebook expects a slowdown in its core business in the near future, a prediction that has been cited as a primary driver...
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5.7KDataData-R-Us: The Purchase And Sale Of Data
Where do analysts get their data? It’s not like they can just stroll up to a retailer like Data-R-Us and buy it...
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6.4KSecurity & FraudAutomatic Ads: An Invitation For Fraud?
Advertisers are spending billions of dollars on ad campaigns that human eyes never see, and understandably, they’re not too happy about it....
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6.5KSubscriptionsMoviePass On Saving The Movie Theater Model
Movie theaters may have been under the impression that services like Netflix and Redbox were to blame for declining attendance, especially from...
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5.3KFacebookFacebook TV Is Set To Go Live In August
Watch out, Netflix: Facebook is jumping on the original content bandwagon with its first exclusive spotlight shows set to premiere in mid-August...
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11.2KFacebookThe Missing ‘M’ In Facebook Messenger
Some of our most important innovations have happened by accident. In 1928, Sir Alexander Fleming left his lab for vacation without cleaning up....
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9.9KFacebookFacebook’s New Revenue Strategy: Messenger Ads
Even an infinite scroll only generates a finite number of ad clicks. Facebook has just about maximized the amount of money it...
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5.3KRetailPinterest Hires Two Former Google Executives
Pinterest is building out its advertising team, and it means business. The visual social media site just announced the hiring of two...
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3.9KFacebookFacebook Expands Beta Test Of Messenger Ads
Facebook Messenger, which started testing display ads with some users in Thailand and Australia in January is expanding its global beta test,...
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4.4KAmazonPrime Day, Amazon’s Answer To Black Friday, Will Last A Whole Week This Year
It’s not Christmas in July without Black Friday. And it’s not Black Friday if the deals don’t span an entire week. It’s...
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4.1KPayment MethodsSourcepoint Launches AltPay For Publishers To Charge For Content
Sourcepoint, the content compensation solution provider for publishers, officially launched AltPay on Wednesday (June 14); it’s the first solution that allows publishers...
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2.5KFacebookFacebook Is Trying To Woo Automakers To Advertise On Its Platforms
Facebook is going after automakers to increase advertising revenue from an industry that hasn’t been a big buyer of ads on the social media...
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7.5KeCommerceAlibaba Strong Revenue Growth Targets Driven By Advertising
Alibaba, the Chinese eCommerce giant, wowed investors and analysts last week when it projected revenue growth for its fiscal year, which ended...
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10.0KNewsSnap And Innovation That Goes Old School
We’ve all heard the phrase “don’t reinvent the wheel” — a metaphor for not wasting time perfecting a perfectly good idea that’s stood...
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5.1KNewsGoogle’s Big Card Data Play
Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life –...
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4.0KSocial CommerceFacebook’s Content Conundrum
In 1942, the U.S. Office of War Information created a marketing slogan that has since become a favored colloquialism for the importance of...
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2.9KRetailData Enablers: Triad Tailors Ad Experience
Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that...
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3.7KRetailPinterest Launches Visual Search Technology, Instant Ideas
Advances in technology have given those in the advertising industry greater insight into consumers over the past decade. One company hoping to...
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10.9KPayments Innovation
Facebook’s MySpace Problem
Could fake news and horrific videos in the Facebook news feed create Facebook’s MySpace moment? It’s the question that Karen Webster ponders...
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5.2KBlockchainBlockchain Tracker: Blockchain’s Role In Digital Advertising
Although it’s still in its infancy stage of being used outside of the financial arena, blockchain technology is slowly showing signs of...
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4.5KSizzle/FizzleSizzle Fizzle: Cash Is King, Bitcoin Slumps And Google Notches A Big Earnings Win
Another exciting week as cash manages a surprise sizzle, Wave runs on Dunkin’ and small banks get a shot at regulatory relief....
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3.1KInnovationMarchex Uses Voice Analytics To Optimize Customer Calls
Marchex, a mobile advertising analytics company, has announced the launch of Marchex Speech Analytics, a solution that enables actionable insights allowing companies...
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2.0KAmazon TechnologyWhat Not To Wear — Amazon Alexa Edition
Getting style tips or picking out clothes using a computing device sounds futuristic, yet familiar. While there isn’t a Cher-style program, like...
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10.9KEcosystems
Pinterest Isn’t A Social Network
Pinterest has snagged a round of headline fascination, as various segments of the tech press have been touting the apparently surprising revelation that...
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4.0KAmazon TechnologyNew Amazon Alexa Policy Banning Ads?
Under the radar, Amazon made some changes to its Alexa Skills Developer agreement. To help lessen the amount of advertisements that appear...
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2.6KMobile ApplicationsSnapchat Unveils New Advertisers Dashboard
There’s no getting around having a social media platform without some form of advertising to help turn a profit. In its latest...
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3.0KFacebookFacebook Surpasses Five Million Advertisers Mark
The world of targeted advertising just got a little bit bigger. Along with its updated suite of advertisement services, social media giant...
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2.7KGoogleAlphabet Tracker: Offensive Content
Alphabet stock (GOOG) took a turn for the worse shortly after our last tracker. While GOOG was breaking through to all-time highs,...
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2.5KSecurity & FraudCFPB Fines Experian $3M Over False Advertisements For Its ‘PLUS Score’
The Consumer Financial Protection Bureau (CFPB) announced Thursday (March 23) that it took action against credit scoring company Experian and its subsidiaries...
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2.3KFacebookFacebook Brings A Mobile-First Ad Strategy With Collections
Facebook is at it again with a new update to their system, and this time it’s geared at the advertising world. To...
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2.2KInternationalVietnam Asks Companies To Stop Running Ads On Facebook, YouTube
The government of Vietnam is calling on businesses in the country to stop advertising on the likes of YouTube, Facebook and other...
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3.4KAmazonAmazon Tracker: Revenue Games
Since last we turned our lens toward Amazon, the online retail and cloud computing behemoth’s stock has slipped down some from the...
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4.2KRetailVisual IQ Offers Smart Attribution
Needham, Mass.–based cross-channel marketing attribution software provider Visual IQ has nearly 11 years in the business. Founded in 2006, Visual IQ provides...
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5.3KB2B PaymentsHow Digitization Turned Media’s Cash Flow Upside Down
Understanding the industry of a business borrower is a critical component of analyzing risk and needs for a lender. But in some...
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3.4KSocial CommerceFacebook Making It Easier For Local Merchants To Advertise Offline Offerings
Aiming to get a bigger piece of the offline advertising pie, Facebook announced on Tuesday (Sept. 20) the launch of dynamic ads...
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4.8KOmnicommerceFoursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close...
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3.2KPayments InnovationTwitter Brings Sponsors To Stickers
Twitter’s promoted stickers are the latest attempt by the social network to better appeal to merchants and advertisers.
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6.3KOmnicommerceFoursquare’s Plan To Turn Data Into Dollars
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close...
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DAILY2CNTS
Karen’s Daily Two Cents – Week of 7/18
Friday, July 22, 2016: Happy Friday! Remember when I said in my column on Monday that it was the competitors that you...
