advertising

83% of ChatGPT Ad Triggers Don’t Exist in Traditional Search

83% of ChatGPT Ad Triggers Don’t Exist in Traditional Search
83% of ChatGPT Ad Triggers Don’t Exist in Traditional Search
June 18, 2026  |  Artificial Intelligence

Move over, Google. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

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Target Tests Shoppable TV to Pitch Summer Products
Target Tests Shoppable TV to Pitch Summer Products
June 12, 2026  |  Retail

Viewers of a new Bravo digital series will be able to discover and shop curated Target products while the series’ hosts discuss fashion, entertaining, travel, swim, beauty and summer trends. Get the Full Story Complete...

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Google Wants Ads to Talk Back in AI Search
Google Wants Ads to Talk Back in AI Search
May 26, 2026  |  Google

Searching for something online used to mean typing a few words and scanning a list of links. Google’s replacing that with a conversation and monetizing...

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Publicis Aims to Create Smarter AI Agents With $2 Billion LiveRamp Deal
Publicis Aims to Create Smarter AI Agents With $2 Billion LiveRamp Deal
May 18, 2026  |  Artificial Intelligence

French advertising company Publicis has acquired artificial intelligence data platform LiveRamp. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Google AI Automates Ad Bidding and Budget Pacing
Google AI Automates Ad Bidding and Budget Pacing
May 08, 2026  |  Google

Google has unveiled some soon-to-be-released artificial intelligence (AI)-powered bidding and budgeting tools for Search and Shopping. Get the Full Story Complete the form to unlock...

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Meta’s AI Is Delivering but Comes With a Hefty Price Tag
Meta’s AI Is Delivering but Comes With a Hefty Price Tag
April 29, 2026  |  Facebook / Meta

Meta platforms operate on a tight feedback loop across its family of apps — Facebook, Instagram and WhatsApp. Content drives engagement. Engagement drives ad impressions....

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Hightouch Valued at $2.75 Billion as AI Agents Transform Enterprise Marketing
Hightouch Valued at $2.75 Billion as AI Agents Transform Enterprise Marketing
April 29, 2026  |  Investments

Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform. Get the Full Story...

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PayPal Debuts Tool to Help Advertisers ID Customers
PayPal Debuts Tool to Help Advertisers ID Customers
April 27, 2026  |  eCommerce

PayPal has debuted PayPal Ads ID, which it calls an “advertising identifier” rooted in verified commerce relationships. Get the Full Story Complete the form to...

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