Searching for something online used to mean typing a few words and scanning a list of links. Google’s replacing that with a conversation and monetizing...
French advertising company Publicis has acquired artificial intelligence data platform LiveRamp. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Google has unveiled some soon-to-be-released artificial intelligence (AI)-powered bidding and budgeting tools for Search and Shopping. Get the Full Story Complete the form to unlock...
Meta platforms operate on a tight feedback loop across its family of apps — Facebook, Instagram and WhatsApp. Content drives engagement. Engagement drives ad impressions....
Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform. Get the Full Story...
PayPal has debuted PayPal Ads ID, which it calls an “advertising identifier” rooted in verified commerce relationships. Get the Full Story Complete the form to...
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number...
OpenAI has reportedly begun offering ChatGPT advertising campaigns based on how many users click ads. Get the Full Story Complete the form to unlock this...