Amazon and Walmart are spending this week is summer sale mode. Amazon’s four-day Prime Day runs June 23 through June 26, while Walmart Deals started a day earlier and...
OpenAI is promoting progress in what it expects to become a $100 billion ad business. The artificial intelligence (AI) startup is making its inaugural appearance...
Walmart plans to expand access to connected TV advertising by acquiring Vibe.co. By acquiring Vibe.co’s self-serve, connected TV advertising platform and integrating it into the Walmart Connect commerce media...
Move over, Google. Digital data research platform Similarweb found that 83% of the queries triggering ads inside OpenAI’s ChatGPT would never have activated a Google...
Viewers of a new Bravo digital series will be able to discover and shop curated Target products while the series’ hosts discuss fashion, entertaining, travel, swim, beauty and summer trends. The series, “Shop What Happens,”...
Searching for something online used to mean typing a few words and scanning a list of links. Google’s replacing that with a conversation and monetizing...
French advertising company Publicis has acquired artificial intelligence data platform LiveRamp. The $2.2 billion deal is aimed at making Publicis a “leader in data co-creation,...
Google has unveiled some soon-to-be-released artificial intelligence (AI)-powered bidding and budgeting tools for Search and Shopping. “By pairing smarter bidding strategies with flexible budgets, you...