AMZ Pathfinder and Yardline have partnered to help Amazon sellers boost their online presence. This strategic partnership will offer businesses AMZ Pathfinder’s services to help them intelligently scale...
As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...
Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,”...
Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides...
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT),...
Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to...
Amid ongoing financial pressures, consumers are making difficult decisions about which subscriptions provide enough value to keep and which to cancel, and against this backdrop,...
Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...