advertising

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
March 15, 2024  |  Retail

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for...

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Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites
Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites
March 13, 2024  |  Amazon

Amazon is rolling out a new generative artificial intelligence (GenAI) feature that helps sellers create listings for Amazon’s store. This new feature allows sellers who have...

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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Meta’s New AI Video Model Aims to Make Search a Contextual Experience
Meta’s New AI Video Model Aims to Make Search a Contextual Experience
March 08, 2024  |  Meta

Meta’s development of a new AI model, designed to enhance video and user Feed recommendations, marks what could be a significant shift in the online commerce...

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Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
March 04, 2024  |  Acquisitions

Several privacy and antitrust groups are reportedly calling for rigorous regulatory scrutiny of Walmart’s planned $2.3 billion acquisition of smart television maker Vizio. The collection of 19...

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Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
February 21, 2024  |  Subscriptions

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Walmart (and its affiliate, Sam’s Club) have been selling the Vizio brand...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms...

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UK Finance Watchdog Pulls 35 Crypto Apps Off Market
UK Finance Watchdog Pulls 35 Crypto Apps Off Market
February 14, 2024  |  Cryptocurrency

The U.K.’s financial watchdog says cryptocurrency companies still aren’t following the country’s new advertising law. The Financial Conduct Authority (FCA) noted the need for compliance Wednesday (Feb....

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Report: Walmart Aims to Buy Vizio for $2 Billion
Report: Walmart Aims to Buy Vizio for $2 Billion
February 13, 2024  |  Acquisitions

Walmart is reportedly in talks to acquire smart television maker Vizio for over $2 billion. The discussions are ongoing, and a deal may not happen, the Wall Street...

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