Sections
advertising
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5.6KB2B PaymentsHow Digitization Turned Media’s Cash Flow Upside Down
Understanding the industry of a business borrower is a critical component of analyzing risk and needs for a lender. But in some...
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3.6KSocial CommerceFacebook Making It Easier For Local Merchants To Advertise Offline Offerings
Aiming to get a bigger piece of the offline advertising pie, Facebook announced on Tuesday (Sept. 20) the launch of dynamic ads...
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4.9KOmnicommerceFoursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close...
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3.3KPayments InnovationTwitter Brings Sponsors To Stickers
Twitter’s promoted stickers are the latest attempt by the social network to better appeal to merchants and advertisers.
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6.4KOmnicommerceFoursquare’s Plan To Turn Data Into Dollars
If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close...
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DAILY2CNTS
Karen’s Daily Two Cents – Week of 7/18
Friday, July 22, 2016: Happy Friday! Remember when I said in my column on Monday that it was the competitors that you...
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Retail
Rise Of The Human Billboards
The news that the Philadelphia 76ers will be the first-ever team in major U.S. sports to feature advertising on its players’ jerseys...
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Retail
Google Boldly Advertises Where It Hasn’t Advertised Before
For the many consumers who feel inundated with digital ads already, hearing that Google has introduced new ad products may not be...
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Retail
‘The Most Interesting Man In The World’ Is No Longer Interesting
One of the most successful advertising campaigns of the 21st century, Dos Equis’ “Most Interesting Man In The World,” is changing direction...
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2.2KNewsAd Industry Group Joins The Fight Against Fraudsters
The Trustworthy Accountability Group, an initiative created on behalf of the advertising industry to combat online criminal activity in digital advertising, announced...
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Mobile Commerce
Capturing The Great White Whale Of Beacons
Are you down with MOHBE? Oh, don’t know what that is? Well, lean in. MOHBE is the acronym for consumer engagement strategies...
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Controversial
The Fantasy Football Advertising Nightmare
When does the volume of a company’s advertising risk being bad for business? As daily fantasy football brands have experienced, it might...
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News
Amazon Shutters Pay-Per-Click Ad Program
Amazon isn’t typically vocal when it ends a particular program, and the same seems to be true about its pay-per-click ad program that...
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1.4KIn DepthGoogle’s Earnings Show Mobile Momentum
As Google rides the YouTube wave, second quarter results topped Wall Street expectations. That speaks to a continued focus on mobile, and...
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Cool
Redefining Consumer Behavior In A Word
How do you spell “offline marketing remains a viable method of reaching consumers despite the near-ubiquity of online commerce?” It’s P-A-R-B-U-N-K-E-L-L-S. A...
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News
Google Takes A Page From Amazon’s Pricing Playbook
Amazon is not the only eCommerce player that builds comparison pricing into its product pages. Google has begun applying a similar feature...
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B2B Payments
UPS Ad Delivers E-Commerce Focus
With a refreshed mantra and its customers’ evolving needs in mind, UPS is refining its focus starting with the March 8 launch...
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1.6KMerchant InnovationFacebook May Pit Mobile Ad Platform Against Twitter
While Twitter’s mobile advertising engine, MoPub, is steadily chugging along, Facebook has taken notice, and is rumored to be launching a similar product...
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2.2KApple PayCapital One Rolls Out Its First Apple Pay TV Ad
Capital One has finally climbed aboard the Apple-Pay-hoopla bandwagon — and it’s taking the opportunity to tout its own new digital wallet...
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1.7KNewsAds To Replace Fees At ATMs
A New York startup called FreeATM has finally launched its long-promised network of teller machines that replace ATM fees with a short...
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1.5KMobileFacebook Won’t Be Getting Into Payments On Its Own
Facebook CEO Mark Zuckerberg laid out his company’s three, five and 10-year-plans Tuesday (Oct. 28), and none of those plans involved Facebook launching...
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1.2KMobileShopSavvy Will Integrate iBeacon to Mobile AdOns Advertising
ShopSavvy Will Integrate iBeacon to Mobile AdOns Advertising
