Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform. The round valued the...
PayPal has debuted PayPal Ads ID, which it calls an “advertising identifier” rooted in verified commerce relationships. “The digital advertising industry has long struggled with...
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number...
OpenAI has reportedly begun offering ChatGPT advertising campaigns based on how many users click ads. That’s according to a report Tuesday (April 21) from The...
The Federal Trade Commission (FTC) and eight states have reached a settlement with three advertising agencies that they accused of unlawfully colluding on the placement...
OpenAI expects its nascent advertising business to generate $2.5 billion in revenue this year and surge to $100 billion by the end of the decade,...
Cookware brand Le Creuset paid a digital video artist to spend days shooting and hand-editing footage frame by frame. When the video went live, the...
OpenAI is reportedly weeks away from adding advertisements for some U.S. ChatGPT users. The artificial intelligence (AI) startup will show ads to all U.S. users of...
As artificial intelligence systems begin to move from generating copy to executing business decisions, the advertising industry is attempting to build infrastructure before the disruption...