PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn...
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. The acquisition was announced Wednesday (June 11) as part of a larger update on...
Grocery giant Lidl France, in collaboration with creative agency Marcel Worldwide, turned to generative artificial intelligence (GenAI) to power a viral marketing campaign. They deployed...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. “The future...
Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads...
Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite and in-club solutions that...
Google reportedly said Friday (April 18) that it will appeal a judge’s ruling announced Thursday (April 17) that the company holds an illegal monopoly on...
A federal judge has ruled that Google holds an illegal monopoly on online advertising technology. As The New York Times reported Thursday (April 17), Judge Leonie Brinkema found Google...
A federal judge’s landmark ruling Thursday (April 17) found Google guilty of illegally monopolizing the online advertising technology market, marking a pivotal moment in the...