Snap says changing consumer behavior and tariff-related pressures are hindering advertising demand. The social media company released earnings Tuesday (Aug. 5) revenues of $1.34 billion, up 9% year...
Netflix said Thursday (July 17) that it expects advertising revenue to roughly double in 2025, as the company introduces interactive ads in the second half...
Walmart reportedly aims to enable consumers to make purchases through TV remotes and interfaces while they are watching TV shows. This plan is one of...
Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. This collaboration will enable Pinterest users to complete a purchase...
PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn...
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. The acquisition was announced Wednesday (June 11) as part of a larger update on...
Grocery giant Lidl France, in collaboration with creative agency Marcel Worldwide, turned to generative artificial intelligence (GenAI) to power a viral marketing campaign. They deployed...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. “The future...