advertising

From Slump to Surge, Ads and Influencers Revive Black Friday
From Slump to Surge, Ads and Influencers Revive Black Friday
November 27, 2023  |  Retail

Despite the price hikes that threatened the Black Friday spirit, 2023 saw shoppers rising to the occasion with a 10% surge in participation compared to...

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United Airlines Wants the Friendly Skies to Be Personalized With Data
United Airlines Wants the Friendly Skies to Be Personalized With Data
November 22, 2023  |  Travel Payments

United Airlines is reportedly weighing the addition of targeted ads to its passenger information. The airline is considering putting such ads in its in-flight entertainment system or on...

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Snapchat to Test Family Plans in Push for New Subscribers
Snapchat to Test Family Plans in Push for New Subscribers
November 13, 2023  |  Subscription Commerce

As Snapchat looks to grow adoption of its subscription program, the app is reportedly testing a “Friends & Family Plan,” as social media platforms look to find...

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Chicory: Albertsons, Others Can Drive off-Site eGrocery With Shoppable Content
Chicory: Albertsons, Others Can Drive off-Site eGrocery With Shoppable Content
November 10, 2023  |  eCommerce

By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web...

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Report: Snap Lays Off 20 Employees in Product Management
Report: Snap Lays Off 20 Employees in Product Management
November 09, 2023  |  Personnel

Snap, the social messaging company, reportedly conducted a small round of layoffs as part of a reorganization aimed at streamlining its operations. Nearly 20 employees...

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Meta: AI-Generated Political Ads Must Be Labeled As Such
Meta: AI-Generated Political Ads Must Be Labeled As Such
November 08, 2023  |  artificial intelligence

Meta is imposing new controls on AI-generated ads ahead of the 2024 presidential election. Beginning next year, advertisers around the world who post political ads or...

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Software and Payments Give Digital Boost to  Premium Spirits Brands
Software and Payments Give Digital Boost to Premium Spirits Brands
November 01, 2023  |  eCommerce

As the alcoholic beverage industry looks to catch up to the digital shift, ReserveBar is seizing on the opportunity that eCommerce presents brands with — to connect...

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Universal Music Group Sees Paid Subscriptions Rise as Consumers Tune In
Universal Music Group Sees Paid Subscriptions Rise as Consumers Tune In
October 27, 2023  |  Subscription Commerce

Universal Music Group (UMG) is seeing increased revenue from paid subscription platforms amid decreases from free, ad-supported streaming services, suggesting that consumers may increasingly be...

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How a Farmers Market Experience for Pets is Driving Sales
How a Farmers Market Experience for Pets is Driving Sales
October 27, 2023  |  Retail

Pet parents today have elevated their expectations when it comes to caring for their furry companions. Beyond mere ownership, pets are now considered beloved family...

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