Dunkin’ Donuts plans to introduce a mobile ordering feature that will allow their customers to order and prepay for items via their smartphones and then pick them up at the selected location.
During a recent presentation to investors in Canton, Mass., it was mentioned that Dunkin’ will be testing the “click-and-collect” feature during the fourth quarter and add it to the already existing mobile app the following year.
The VP of Global Consumer Engagement, Scott Hudler, hopes the feature will help speed up service and enhance the customer experience.
The mobile app can currently detect the nearest Dunkin’, send mobile gift cards to friends and family and also make payments in-store and in the drive-thru.
Dunkin’ customers who are currently a part of the DD Perks program can also earn points by using a registered Dunkin’ card or electronically through the mobile app. Accumulated points can be used toward free beverages.
Justin Drake, the brand’s Public Relations Manager, believes the mobile experience will continue to be a key element when creating and launching new programs, features, campaigns and partnerships, which is why the company is considering the adoption of the Apple Pay service.