More Than Half of Co-Brand Card Holders Want Better Offers
Tired of offers from pizza chains when you don’t ever buy or order pizza? PYMNTS Intelligence’s recent survey of 2,074 U.S. consumers, a collaboration with Banyan, finds that more than half of consumers are too.
Read more in “Leveraging Item-Level Receipt Data: How Personalized Card-Linked
Offers Drive Store Card Usage,” a collaboration with Banyan.