How Merchants Engaged Holiday Shoppers With Card-Linked Offers

Two-Thirds of Shoppers Used Card-Linked Offers to Make Holiday Purchases

Merchants deploying card-linked offers had an advantage this holiday shopping season, as cardholders looked to cut costs by any means necessary. PYMNTS Intelligence’s survey of 2,031 U.S. consumers, “Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers,” a collaboration with Banyan, found that 64% had already used one of these offers for holiday shopping — and 57% were likely to switch to a merchant that provided them.

Inside the January Report
  • 28%: Share of card users who said merchants presented them with card-linked offers for all or most of their 2023 holiday purchases
  • 49%: Share of cardholders considering using card-linked offers who cited reducing costs as the most important reason to consider using them
  • 37%: Share of cardholders who have not used card-linked offers in the last 12 months because they lack familiarity with the programs

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