Cover for the PYMNTS and Banyan March 2023 report "Meeting the Need for Item-Level Receipt Data: Why Data Infrastructure is Key to a Better Customer Experience"

Why Data Infrastructure is Key to a Better Customer Experience

Banks and FinTechs Say Receipt Data Powers More Personalized Rewards

A receipt is a collection of line items that hold the keys to more personalized rewards and stickier customer relationships, say 351 bank and FinTech executives, but only if the right data infrastructure is in place. Read more in “Meeting the Need for Item-Level Receipt Data: Next Steps in Receipt Data Adoption,” a collaboration with Banyan.

Inside the March Report

  • 81%: Share of high data-readiness firms that consider technical infrastructure highly influential when strategizing item-level receipt data innovation
  • 33%: Portion of firms offering fraud solutions that cite customer experience improvements as a benefit of using item-level receipt data
  • 88%: Share of firms highly interested in using receipt data to provide loyalty and shopping offerings that believe incorporating item-level receipt data is highly important

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    Item-Level Receipt Data