Apple Pay

Apple Pay To Reach Orange Cash Customers In 2016

Orange To Support Apple Pay In France

French telecom giant Orange announced on Tuesday (June 14) that it plans to offer its Orange Cash customers Apple Pay as part of a commitment to mobile payments in France.

It’s expected that Apple’s mobile wallet will be available to the more than 200,000 Orange customers that have already used Orange Cash later this year.

When customers begin using Orange Cash with Apple Pay, their card information will not be stored on the mobile device or on Apple’s servers. Instead, Orange said in a press release, payment card data is encrypted and stored on the Secure Element of the device using a unique Device Account Number. Every transaction made using the specified card is then authorized via a one-time unique dynamic security code, the company confirmed.

According to the statement, Orange Cash is currently accepted at approximately 400,000 points of sale across France.

“In addition to enhancing the customer relationship at points of sale that accept Apple Pay, Orange Cash offers businesses ways to communicate with their customers and prospects in real time using geolocation to personalize their offers, manage their customer base and develop their loyalty,” Orange said.

Earlier this week, Apple announced that its international expansion of Apple Pay is set to continue.

MasterCard and Visa have both announced that they will soon be bringing their Hong Kong-based cardholders access to Apple Pay.

Apple Pay is also getting a boost in Europe, with expansion planned into France and Switzerland, care of Visa Europe assistance.

As is the case in the U.S., Apple Pay will only work at NFC-enabled merchants (that accept Apple Pay) and can only be used on certain Apple devices. The current list includes iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPhone SE and Apple Watch. When adding paying in-app to the list, Apple Pay is also usable on iPad Air 2, iPad mini 3, iPad mini 4 and iPad Pro.

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NEW PYMNTS STUDY: LEVERAGING THE DIGITAL BANKING SHIFT – SEPTEMBER 2020  

The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.

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