Apple Pay

Apple Pay Debuts In Italy

Will Apple Pay Pay Off in the Land Down Under?

Apple Pay has officially launched in Italy, with the company partnering with a handful of banks and popular retailers.

According to iLounge, the wireless payment system currently supports Visa and Mastercard credit and debit cards issued by Carrefour and UniCredit backs, as well as Boon prepaid cards.

And TechCrunch reports other financial institutions in Italy are expected to add Apple Pay support, including N26, American Express, CartaBCC, ExpendiaSmart, Fineco, Hype, Mediolanum and Widiba.

This is positive news for N26 customers — even those who don’t live in Italy. It’s speculated that the bank will soon support Apple Pay in France and other European countries where Apple Pay is operating.

Apple seems to be accelerating international rollout for Apple Pay, with Italy becoming the 15th country to support the service. The company recently added a German translation of its Apple Pay guide to its website, but negotiations in that country are not going well, with banks pushing back against the fees Apple demands from them when customers use the service.

Click to comment