With this collaboration, retailers can add the Sezzle Pay BNPL consumer financing solution to their Celerant eCommerce website, the companies said in a Tuesday (April 25) press release.
Another Sezzle integration will soon be added to enable retailers to offer the BNPL option via Celerant’s in-store point of sale (POS) solution as well, according to the release.
“With more consumers turning to instant credit apps to make ends meet, it was important to expand our technology with additional consumer financing options,” Celerant President and CEO Ian Goldman said in the release. “As a popular buy now, pay later solution in the industry, partnering with Sezzle provides more options for our retailers to offer their customers payment flexibility and help financially with larger purchases, and in turn increase our retailers’ online sales.”
PYMNTS research has found that merchants can tap into huge potential revenue gains if they offer BNPL to their customers in-store as well as online.
For example, 45% of in-store department store shoppers view merchants favorably when BNPL is offered, according to “Ensuring BNPL Satisfaction Across Sales Channels,” the January edition of the “Buy Now, Pay Later Tracker®,” a PYMNTS and Splitit collaboration.
The report also found that 66% of millennial consumers view luxury and specialty retailers favorably when BNPL is offered.
The BNPL option enabled by the new partnership of Celerant and Sezzle helps retailers increase their online sales by offering the payment flexibility of four payments over six weeks, with no interest or fees, according to the press release.
It can also help retailers reach potential new customers by connecting with existing Sezzle users who can find the retailer’s products on the Sezzle mobile app, the release said.
“Sezzle brings Celerant merchants a great experience that resonates with all consumers,” Sezzle Co-Founder and Chief Revenue Officer Paul Paradis said in the release. “It is a runaway hit with millennials and Gen Z, in particular, who appreciate that it comes with no interest and fees if you pay on time, along with the option to build credit.”