"Haul videos" -- in which consumers show off items from recent shopping trips -- are more popular than ever on social media. Understanding what draws a viewing audience to these viral hits could prove beneficial for retailers in generating some homegrown promotion for their brands.
The problem with predicting the future of the Internet of Things is that a world of connected devices can take so many forms and affect so many things that isolating discrete examples of this digital revolution can be a slippery proposition. Especially in today’s iPhone-obsessed...
After nearly a decade of waiting (or three for diehards that don’t count the prequels), fans are flocking to theaters to watch a new Star Wars movie. With millions of tickets sold months in advance for “The Force Awakens’” opening weekend, it’s a fair bet...
If it doesn’t have video, it’s not mobile commerce. That’s a consumer perspective that a lot of retailers are taking to heart, putting an increasing amount of resources into the medium. There are lessons to be learned from the brands that are utilizing video on...
What can virtual reality technology bring to the retail space? According to Hrvoje Prpic, Founder and CEO of Trillenium, a whole new world. He shares his thoughts on what is perhaps the next revolution in online commerce.
Retailers want to be where the kids are, and the kids (most importantly, millennials) are on Snapchat. Brands that purport to know best practices for marketing on the platform are most likely lying. Here’s what we’ve figured out.
How does Trader Joe’s manage to sell twice as much per square foot as Whole Foods? Brand affinity among customers is key…and the company is able to achieve that, in part, by keeping the details about its private label goods as low profile as the...
It used to be that viewing an event such as a sports game or a fashion show in-person was the exclusive privilege of a few lucky thousand. However, thanks to the ubiquity of the smartphone, the average consumer now expects access to his or her...
It’s a common trope in the tech startup world that very few successful companies end up resembling their initial iterations. YouTube was originally envisioned as a video dating community, and even Twitter began as a side project ancillary to the founders’ primary goal of making...
