Warby of X

Warby Of X: Foot Cardigan, Clever Socks At Your Doorstep
January 12, 2017

For a company to stand on its “own two feet,” a lot of factors are at play. But when the company is a sock subscription service, those — and many more — feet matter. Plaid socks, striped socks. Socks with flamingos, poodles, the Sydney or...

Warby Of X: Furnishr, D2C Home Furnishing
December 30, 2016

Moving is no fun. Packing up and schlepping furniture and belongings, only to unpack and re-set up in a new location is taxing. But if part of the equation were taken out — say, the moving and setting up of furniture — perhaps it would...

Warby Of X: Hello Vino, Personally Picked Wine
December 15, 2016

They say “life is too good to drink bad wine.” One direct-to-consumer company agrees with that sentiment. Hello Vino has been around since 2009 when it launched its iPhone app, and later its Android app, all focused on helping customers pick out better wine. Aggregating...

Warby Of X: Oliver Cabell, Handbags With A Transparent Story
December 09, 2016

The handbag space is fierce and competitive. According to Barclays, expectations for the industry included 3 percent growth to nearly $12 billion in 2015, after declining by 8 percent in 2014. Looking to the future, by 2019, analysts anticipate the market to grow at CAGRs of...

Warby Of X: SmileDirectClub And D2C Orthodontia
November 23, 2016

Because “you’re never fully dressed without a smile,” there is a way to get your smile straighter and whiter before you even leave the house. The direct-to-consumer (D2C) brand SmileDirectClub has been fixing and brightening smiles since May 2014. Cofounder Alex Fenkell is one of...

Warby Of X: Slumbr, Pillows Perfected?
November 18, 2016

Sleep should never be disrupted, unless it’s elevating the experience. The latter is what Slumbr, this week’s “Warby of X” business, sets out to do. According to Slumbr CEO Michelle Fishberg, “there is no one perfect pillow,” but the company wants to try to find the...