Digital Payments

Mastercard And Refinery29 Team For 29Rooms Festival


Mastercard, the payments company announced Thursday (June 21) that it inked a partnership with Refinery29, in which they will bring a new element to the interactive festival of style, culture and creativity as the 29Rooms official payment technology partner.

29Rooms is an exhibition made up of 29 unique spaces that showcase a range of creative disciplines. In a press release, Mastercard said cardholders will have the ability to experience 29Rooms via exclusive access and new payment technology.

“Refinery29 is known for its mission to empower and inspire, which is why we wanted to team up with them and integrate our technology in a way that helps enhance the attendee experience at 29Rooms,” said Sherri Haymond, executive vice president of digital partnerships at Mastercard, in the press release. “Through this partnership, we will bring to life the latest ways to pay in 29Rooms retail environments for a fun and frictionless shopping experience, all while providing special access and benefits to our cardholders.”

According to Mastercard, cardholders will be able to purchase their key to Refinery29’s celebrated installation through an exclusive pre- or post-ticket sales in Chicago, New York and Los Angeles. Cardholders will also receive special perks, such as a “Room Key,” which will enable cardholders who purchase their ticket with a Mastercard to skip the line of one room of their choice during their session. Once in the space, attendees will be able to tap and pay on-the-go for exclusive 29Rooms merchandise and food as they explore the 29Rooms experience.

Refinery29 Co-founder and Executive Creative Director Piera Gelardi said in the same press release, “We always love to seek out new ways to connect with our audiences and provide a meaningful 29Rooms experience. We’re excited to collaborate with Mastercard to bring a new layer of service to attendees, igniting passion and potential.”


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