HubSpot Debuts HubSpot Payments for Connected Buyer Experience 

Customer relationship management platform HubSpot on Tuesday (Oct. 12) launched the open beta version of end-to-end payments solution HubSpot Payments. 

More than three-quarters (77%) of B2B buyers consider their most recent purchase to be complex or difficult, according to research firm Gartner, which means longer purchase processes and more friction for customers as well as lost revenue for the seller. 

HubSpot Payments is built into the HubSpot CRM, meaning business leaders can accept digital payments without writing new code or tethering myriad systems together. They can get paid faster and eliminate manual processes while buyers can use their preferred payment method after a few clicks. 

“For too long, B2B companies have suffered through painful sales processes that leave customers frustrated and lost revenue on the table,” said Brad Greene, VP of commerce and payments at HubSpot, in the company announcement. 

“That’s why we’ve built HubSpot Payments to enhance the customer experience rather than slow it down. Because Payments is part of the HubSpot CRM platform, companies are able to collect payments in less time and with fewer tools, creating a more seamless experience for their customers. That’s a win-win for both our customers and the companies they serve,” he said. 

HubSpot Payments works with all major credit cards and ACH payments. The company is waiving fees on the first $50,000 of ACH transactions processed through HubSpot Payments each month. The platform also includes payment links, recurring payments and native integration with HubSpot’s quotes feature in Sales Hub. 

HubSpot Payments is in beta release for U.S. customers, but will roll out in other parts of the world later. 

Related: Digital B2B Payments Evolution Headed Toward Virtual Wallets, Predictive Analytics 

Thomas Priore, executive chairman and CEO of Priority Technology Holdings, recently told PYMNTS more business leaders than ever are relying on card-based payments rather than paying with checks, although there’s still a long way to go to get everyone adopting the digital payment approach. 

Suppliers are slowly learning that it costs less to accept digital payments than they thought. Meanwhile, Mastercard, Visa and Discovery and other card networks have been lowering their rates to reduce the associated costs.