Exclusive Series

Are Retailers Ready For The $1.8T Omnicommerce Opportunity?

The PYMNTS.com OmniReadi IndexTM , powered by Vantiv provides a data-driven critique on the supply side of the Omnicommerce ecosystem. With a quantitative analysis of the top 100 retailers across the U.S. which account for almost 50% of total U.S. retail sales, the OmniReadi IndexTM is a definitive guidepost for navigating the global marketplace.


In this report, scores ranged from a (low) score of 25 to a (high) of 78. Overall, the score is a 64, indicating that improvement is needed.

The Index score is based on two key components:

  • The degree that the online and in-store experience is consistent for consumers, and
  • If a merchant is adding additional value through mobile – through an app, a mobile website, or a mobile-optimized website.
  • The lowest score was 25 and the highest was 78 signalling that most merchants are honing their omnicommerce strategy


  • We’re a long way from delivering a consistent consumer experience
  • 1 in 10 merchants don’t enable purchasing online
  • Only 53% of all the merchants surveyed sold products on all three channels: Online, in-store and through an app.


Featured PYMNTS Study:

More than 63 percent of merchant service providers (MSPs) want to overhaul their core payment processing systems so they can up their value-added services (VAS) game. It’s tough, though, since many of these systems date back to the pre-digital era. In the January 2020 Optimizing Merchant Services Playbook, PYMNTS unpacks what 200 MSPs say is key to delivering the VAS agenda that is critical to their success.

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