Exclusive Series

Are Retailers Ready For The $1.8T Omnicommerce Opportunity?

Consumers will spend $1.8T shopping on their phones in the next two years? The quarterly Vantiv OmniReadi Index debuts today with an in-depth, quantitative assessment that suggests that most merchants don’t seem all that ready to cash in. With an average score of 64 out of 100, most retailers have yet to carve out their omnicommerce strategy.

The PYMNTS.com OmniReadi IndexTM , powered by Vantiv provides a data-driven critique on the supply side of the Omnicommerce ecosystem. With a quantitative analysis of the top 100 retailers across the U.S. which account for almost 50% of total U.S. retail sales, the OmniReadi IndexTM is a definitive guidepost for navigating the global marketplace.


In this report, scores ranged from a (low) score of 25 to a (high) of 78. Overall, the score is a 64, indicating that improvement is needed.

The Index score is based on two key components:

  • The degree that the online and in-store experience is consistent for consumers, and
  • If a merchant is adding additional value through mobile – through an app, a mobile website, or a mobile-optimized website.
  • The lowest score was 25 and the highest was 78 signalling that most merchants are honing their omnicommerce strategy


  • We’re a long way from delivering a consistent consumer experience
  • 1 in 10 merchants don’t enable purchasing online
  • Only 53% of all the merchants surveyed sold products on all three channels: Online, in-store and through an app.
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