B2B Payments

Enterprise Mobile Dollars Pouring To iPhone

Although Blackberry has been trying to woo corporate smartphone dollars with an appeal to security fears, it has been losing corporate marketshare to Apple at a rapid clip.

“This year, iOS makes up 61 percent of the mobile devices deployed in the enterprise, compared with 35 percent for Android, and a dismal 3.4 percent for BlackBerry. Windows Phone is barely a blip on the radar screen at 0.6 percent,” noted a report in FierceMobileIT, referencing figures from a survey published by enterprise mobility management firm Globo. “By comparison, in 2012, iOS made up 58 percent of the devices, Android at 26 percent, BlackBerry at 14 percent and Windows Phone at 0.3 percent.”

The credit for Apple’s marketshare boost was due to a comparatively more unified platform, at least when compared with Android, along with relatively frequent OS updates. Some 95 percent of iPhones are running a version of iOS released since September 2012, while only 76 percent of Android phones have an OS released since July 2012, the story noted.

“While Android remains fragmented, Samsung is by far the most popular Android maker in the enterprise, according to Globo stats. The Korean manufacturer supplies more than 70 percent of the Android devices of Globo customers, up from 37 percent last year. Motorola Mobility (now owned by Lenovo) is in a distant second place with a 13 percent share, sharply down from 32 percent last year,” the story said.

——————————–

Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

Click to comment

TRENDING RIGHT NOW

To Top